Weeknotes 3 - Does boredom spark joy?
- More people are joining me in the belief that boredom is good, actually. From the NYT: “Boredom leads to flights of fancy. But ultimately, to self-discipline”. In The Creative Mind Margaret Boden shows that boredom is an essential part of curiosity and creativity. That’s why people always have their best ideas in the shower. Showers will remain a bastion of boredom and creativity until it becomes feasible to use a smartphone while showering.
- Speaking of curiosity, did you know about Britney Spears’s perfume empire? Her first fragrance, Curious, “was the top selling fragrance of 2004, netting over $100 million in sales. To put that in perspective, over the course of her 20-year career, Spears has sold 100 million records worldwide. By 2013, one report stated that in five years Elizabeth Arden had sold over 500 million bottles of Curious. That’s five times as many units in a quarter of the time.” I find that astonishing!
- At the Curious fragrance launch event Britney said: ”I seriously suggest to be sexy and go out and get it”.
- Reading about Britney’s fragrance empire made me curious about her first gender neutral fragrance, and even though it smells nothing like any fragrances I tend to like, I decided to be sexy and go out and get it.
- Slogans and catchphrases are kind of magical. Tidying up would not be as fun without checking if your old things spark joy, would it?
- Which makes me wonder, is this how advertising works? It looks like there isn’t an easy, straightforward answer (Thanks Russell for the link!).
- A slogan I will try to make into a thing next week is “data onion”. I guess it’s not really a slogan, more of a phrase. Anyway, it’s quite good! Let me know if you can think of a good way to use it in a sentence.